Peasy
Overview
Peasy makes inventory software for CPG brands.
Their site looked like any other SaaS startup.
I was brought in to write the copy, design the pages, and build the site, in Peasy's own brand style.
The new site doubled the conversions for Peasy.
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Challenge
Peasy had a good product. But buyers could not tell it apart from the rest.
When a site looks like every other startup, people don't trust it. They also don't get it fast, so they leave. And Peasy does a lot: buying, receiving, making, and selling, plus a dashboard, a store page, and an AI helper.
Brands came to it from messy spreadsheets and QuickBooks, so the site had to make all of that feel simple.
Peasy needed a site that said what the product does in a few seconds. It also needed to look like a company CPG brands can trust.
Outcome
I did the research, the copy, the design, and the build.
I started by studying Peasy's buyers and their competitors. CPG founders and ops leaders deal with messy spreadsheets, last-minute stock runs, and small errors that turn into big problems.
The site had to speak to that.
Then I wrote every word in plain language, in Peasy's own voice: calm, clear, and a little clever.
The page says what Peasy does and why it matters, right at the top.
I designed clean pages around that message. They look like a real, trusted company, and they keep the focus on the product.
"Shivang designed and built our website (peasyos.com), and the experience was excellent. We gave him our brand guidelines and a few inspiration sites, and he ran with it, researching our product deeply enough to build the story arc himself, then iterating fast on our feedback until it was exactly right. He took real initiative, testing our product and creating content for the site with minimal direction. On top of that, he's remarkably responsive, easy to work with, and has genuinely great taste. I'd recommend him without hesitation."
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